Public Relations Activation

The Excalibur Promotions team has partnered with PR agencies and client in-house PR departments for over 20 years. Excalibur Promotions can implement PR concepts and plans already formulated, or develop ideas from scratch. We add legal compliance and production fabrication core competencies to your PR team’s expertise. We pride ourselves on playing well in the sandbox with multiple agencies or client teams, and maintain a fully transparent approach to every task we perform.

PR plan implementation

Publicity stunts

PR tour management

PR prop development

Brand milestones

Brand launches & re-launches

Partnership marketing

Employee or trade recognition


CEO Action Tour

The Challenge: Raise awareness of the mission of CEO Action, a CONE PR client dedicated to diversity, in twenty markets focused on college students, company signatories and the general public.

The Solution: Develop a national tour featuring a 39-foot gooseneck customized trailer to educate audiences on their unconscious bias and personal blind spots.

The Results:

  • 60 events in 20 markets over 30 weeks
  • 22,225+ participants in the CEO Action for Diversity & Inclusion total experience
  • 300+ additional CEO signatories post-tour launch