Working with national and regional food and beverage brands, grocery stores, and restaurant chains, Excalibur Promotions has created and executed the full gamut of food marketing campaigns. Our team specializes in both back-end logistics and front-facing activations, from nationwide food tours to sampling with trained brand ambassadors.
The Challenge: Help Sanissimo crackers, a Bimbo Bakeries brand, gain retail traction in USA test markets.
The Solution: Retail sampling and key account promotions in the northeast test market, in collaboration with Armour, the agency for Bimbo Bakeries.
The Results: Excalibur Promotions implemented successful trial and awareness promotions for key grocery accounts in test markets. Roche Bros. in Boston participated in successful sampling events throughout their footprint, and minimum facings and velocity targets were met. Sanissimo continues to expand their USA presence.